Tucked away in a region rich with natural beauty, this charming city offers breathtaking landscapes and a deep-rooted cultural heritage. Visitors can explore the picturesque Shikoku Mountains, unwind at the scenic Iwasu Onsen, or visit the historical sites like the Niihama Taiko Festival, which showcases the city’s vibrant traditions. The local parks, such as Shimanami Kaido, lend themselves to outdoor activities, including cycling and walking, allowing guests to immerse themselves in the stunning surroundings.
Accommodations in the city cater to a wide range of preferences and budgets, from luxurious hotels that provide exceptional service to cozy ryokans offering traditional Japanese hospitality. Unique features of these hotels may include stunning views of the mountains or rivers, artfully designed architecture that reflects local culture, and on-site onsen facilities for relaxation. Business travelers will find modern amenities suited for productivity, while families can enjoy spacious rooms and kid-friendly services, making it an ideal destination for all types of guests.
When planning a stay, it’s crucial to consider the time of year, as spring and autumn offer the most pleasant weather, ideal for sightseeing and outdoor activities. To secure the best rates, booking a few months in advance is recommended, especially during popular festivals or holiday seasons. For seamless navigation, take advantage of the city's efficient public transportation, including buses and trains, to easily explore local attractions. Rental bicycles and walking paths also make for a charming way to discover the hidden gems throughout the area.